Your Instagram beauty content deserves to look as good as your makeup routine. That’s why we’ve curated 10 aesthetic beauty story templates that cover everything from morning skincare to spa nights. Whether you’re a beauty blogger, a brand, or just someone who loves sharing their glow-up journey, these templates will make your stories pop. We picked each one for its clean design, easy customizability, and that extra touch of aesthetic magic. Plus, we’ve linked to other template sets like aesthetic good night templates and white aesthetic templates for even more inspo. Ready to elevate your feed? Let’s dive in.
Morning Skincare Routine Story Template

Start your day with a template that makes your AM routine look like a ritual. This story template features clean pill-box layouts for each step—cleanse, tone, serum, moisturize, sunscreen—with soft pastel accents. The text prompts guide your followers through your favorite products without cluttering the design. It’s perfect for those who love an organized feed, and it pairs beautifully with minimalist aesthetic templates for a cohesive vibe.
Makeup Tutorial Flow Story Template

Step-by-step tutorials are easier to follow when the template does the storytelling. This flow template divides your story into before, during, and after shots, with space for product tags and time stamps. The minimalist arrows keep the eye moving naturally. Got a festival look coming up? This one works great with our outfit story templates for a full glam reveal.
Beauty Product Review Story Template

Honest reviews build trust, and this template makes them look pro. It includes rating stars, a ‘before/after’ slider concept, and a text box for your verdict. The warm beige background keeps the focus on the product. If you’re also sharing brand collaborations, check out our brand story templates for a matching set.
Glow Up Transformation Story Template

Celebrate progress with a split-screen template that shows your journey. The left side holds your ‘before’ snapshot, the right your ‘after’ glow, connected by a delicate arrow. Add motivational text like ’30 days of skincare’ or ‘my 2024 glow up.’ It’s a story of confidence, and it slots right into a series with daily quote templates for that extra inspiration.
Weekly Beauty Plan Story Template

Planning out your beauty week has never looked so chic. This template offers a Monday-to-Sunday grid with icons for masks, hair care, nails, and more. The soft violet tones keep it feminine but not overwhelming. Use it to share your self-care schedule or as a brand’s ‘skincare series’ outline. It’s a functional delight for planner lovers.
Haul & Unboxing Story Template

Unboxing new goodies? This template makes every product feel like a present. It includes a ‘what I got’ list, price tags, and a first-impression rating bar. The neutral frame with blush accents keeps the spotlight on your loot. Whether it’s Sephora or indie brands, this template treats your haul like an event.
Beauty Tips & Hacks Story Template

Share your wisdom with a template that highlights quick tips. The design uses numbered cards for each hack, with a ‘fact vs myth’ section that spices things up. The sage green palette is calming and gives a natural feel. Pair it with our minimalist aesthetic templates for a clean educational series.
Makeup Look Comparison Story Template

Which lip shade works better? Day vs. night makeup? This template offers side-by-side frames with sliders and labels. The ink-blue accent adds a pop of drama. It’s perfect for product tests or ‘this vs that’ content. Your followers will love the interactive feel.
Spa Night Self-Care Story Template

Wind down with a template that captures the spa vibe at home. Soft candle-like gradients, space for a playlist link, and checkboxes for ‘face mask on,’ ‘bath drawn,’ and ‘relax mode activated.’ The lavender tones are pure zen. It’s the perfect closer for a beauty-themed story series, and it flows nicely after aesthetic good night templates.
Beauty Inspo Collage Story Template

Sometimes one photo isn’t enough. This collage template lets you showcase multiple looks, products, or mood references in a grid that doesn’t feel messy. The frame edges are softly curved, and you can mix portrait and square shots. Inspiration boards deserve to be beautiful—this template delivers.
There you have it—10 aesthetic beauty story templates to transform your Instagram stories into a visual treat. From morning skincare routines to spa night self-care, each template is designed to make your beauty content shine without extra effort. Don’t forget to check out our other collections like white aesthetic templates and brand story templates for even more creative options. Now go ahead, customize, and let your beauty journey glow.