If you run a service-based business — think hair salon, nail studio, spa, or even a freelance coaching gig — your Instagram Stories are prime real estate for showing off what you offer. But a boring list of services? Yawn. You need that perfect blend of functionality and eye candy. That’s where aesthetic service menu story templates come in. I scoured the web (and my own design vault) to bring you 10 templates that are not only gorgeous but also super easy to customize. Each one helps you present your menu in a way that feels intentional and on-brand. Ready to upgrade your Story game? Let’s dive in.
Minimalist Service Menu Template
Less is more, especially when your services already speak for themselves. This minimalist template uses plenty of negative space, a neutral color palette, and clean sans-serif fonts. You can easily slot in your service names and prices without overwhelming the viewer. Perfect for high-end salons or boutique spas that want to project a polished, sophisticated vibe. Pair it with an aesthetic product story template for a cohesive brand look.
Botanical Service Menu Template
Channel nature’s calm with a botanical-inspired template. Soft greens, pressed flower illustrations, and organic shapes create a soothing backdrop for your treatment menu. Ideal for massage therapists, organic skincare lines, or wellness coaches. The template lets you list services with little leaf icons next to each — such a cute touch! If you want to keep that earthy feel across your Stories, check out our cream aesthetic instagram story template for a warm, neutral base.
Tropical Service Menu Template
Bring the vacation vibes to your feed with a tropical template. Think bold palm prints, sunset oranges, and hibiscus accents. This one’s perfect for nail bars, tanning studios, or any business that wants to feel fun and energetic. The layout includes a main title area and three service slots with room for short descriptions. You can even swap the background photo for your own beachy shot — the possibilities are endless.
Dark Mode Service Menu Template
Sometimes you want your services to pop — literally. A dark background with bright accent colors (neon pink, electric blue) makes your text stand out and gives off a modern, edgy feel. Ideal for tattoo parlors, barbershops, or high-tech beauty studios. The template includes a dynamic grid layout and plenty of room for icons or emojis. For more dark-mode inspo, our aesthetic social media story template collection has similar vibes.
Pastel Service Menu Template
Soft, dreamy, and oh-so-lovable — pastels never go out of style. This template features a blush pink background with lavender and mint accents. It’s perfect for lash studios, waxing bars, or any feminine-leaning brand. You can list up to six services in a tidy vertical list, each with a tiny pastel circle as a bullet. Try pairing it with an aesthetic about me story template to introduce your team right after the menu.
Vintage Service Menu Template
For businesses that love a retro aesthetic — think barbershops, vintage salons, or boutique tailors — this template is a winner. It uses serif fonts, parchment-like textures, and sepia tones. The layout imitates an old-fashioned menu board, with a central title and services framed by ornate borders. It’s a conversation starter and instantly adds character to your brand. Don’t forget to complement it with an aesthetic promo story template for your next sale.
Gradient Service Menu Template
Gradients are having a major moment. This template uses a smooth color transition (think sunset orange to pink or ocean blue to teal) as the background. Overlay your service list in white or gold text for maximum readability. It’s versatile enough for any service business — from yoga studios to photography services. The gradient adapts easily to your brand colors, so you can tweak it in seconds. For more gradient inspo, browse our aesthetic social media story template section.
Neon Service Menu Template
If you want to stop thumbs mid-scroll, go neon. This template mimics a glowing neon sign with bright, saturated colors on a dark or light background. Perfect for nightlife-adjacent businesses, like hair salons open late or event makeup artists. The layout has a playful hand-drawn font and a list of services with quirky icons. It’s bold, unapologetic, and total eye candy.
Marbled Service Menu Template
Luxury without trying too hard — that’s the marble look. This template features a white marble background with subtle gold veins, paired with elegant serif typography. It’s ideal for high-end facials, bridal services, or premium concierge offerings. The marble texture brings a tactile feel to the screen, making your services appear more valuable. Pair it with an aesthetic thank you story template to close your booking flow gracefully.
Grid Service Menu Template
Got a long list of services? A grid layout is your best friend. This template splits your menu into a 3×3 grid of small boxes, each with a service name and a tiny icon. You can color-code by category (e.g., hair, nails, massage) for easy scanning. It’s super practical and looks great too. Use it alongside an aesthetic product story template to highlight retail products after the service list.
There you go — 10 gorgeous aesthetic service menu story templates to make your offerings pop. Whether you’re going minimalist or tropical, dark mode or marbled, each template is designed to keep your brand looking cohesive and professional. The best part? They’re all easy to edit in Canva or any other design app. So pick your favorite, customize it with your services, and start booking through Stories like never before. And if you need more inspo, don’t miss our other collections like the aesthetic video game story template for even more creative ideas.
