Your salon deserves an Instagram presence that’s as polished as your blowouts and as sharp as your haircuts. But designing stories from scratch every time? Ain’t nobody got time for that. That’s why we’ve rounded up 10 aesthetic salon story templates that’ll make your feed look like a magazine spread. These templates cover everything from service highlights to client transformations—and they’re all super easy to customize. Whether you’re a solo stylist or running a full-service beauty bar, these layouts will help you book more appointments and show off your skills. Let’s dive in!
The ‘Before & After’ Transformation Template
Nothing sells your work like a killer before-and-after. This template gives you side-by-side comparison frames with a sleek, minimal design. Use it to showcase color corrections, haircuts, nail art, or skincare results. Add a subtle gradient overlay and your salon’s logo at the bottom. The template includes two large photo slots and a text area for the service name. Pro tip: use the same lighting and angle in both photos for maximum impact.
The ‘Service Menu’ Template
Let clients know exactly what you offer with a clean service menu story. This template features a grid layout with icons for each service (cut, color, blow-dry, etc.) and space for pricing. You can swap the icons for your own photos. Keep the background neutral—white or soft beige—to make the services pop. Update this weekly or seasonally to highlight specials. It’s also a great way to cross-promote your nail and waxing services if you offer them.
The ‘New Client Welcome’ Template
First impressions matter. This template helps you greet new followers with a friendly vibe. It includes a big photo slot for your smiling team, a warm welcome message, and a call-to-action button (like “Book Now”). Use soft pastels or your brand colors. Pair it with an intro story to explain your salon’s ethos. Speaking of intros, check out our aesthetic intro story template for more ideas on making a stellar first impression.
The ‘Product Spotlight’ Template
Sell the products you use and love. This template has a large central photo of the product (shampoo, hair mask, nail polish), surrounded by text boxes for benefits and price. Add a “Shop Now” sticker. Use a clean, product-photography style background. It’s perfect for announcing new arrivals or restocking favorites. You can also link to your online store if you have one.
The ‘Team Introduction’ Template
Put faces to your salon’s name. This template features a polaroid-style layout with space for each stylist’s photo, name, specialty, and a fun fact. Use it to build trust and personal connections. You can rotate who’s featured each week. It’s also a great way to introduce new hires. For more portfolio-style layouts, see our aesthetic portfolio story template.
The ‘Special Offer’ Template
Who doesn’t love a deal? This template is designed for limited-time promotions like “20% off first visit” or “Free brow wax with any haircut.” Use bold typography and a bright accent color to draw attention. Include a countdown sticker and a clear CTA. Keep it simple—don’t clutter with too many details. The offer itself should be the hero. This works great paired with an aesthetic event announcement story if you’re running a salon event.
The ‘Client Review’ Template
Social proof is everything. This template lets you feature a glowing review from a happy client. It includes a quote box, the client’s name (or handle), and a small photo slot for their ‘after’ look. Use a clean, testimonial-style layout. You can also add a star rating graphic. Rotate reviews weekly to keep your feed fresh. For more storytelling ideas, check out our aesthetic blogger story template.
The ‘Pricing Guide’ Template
Be upfront about your prices. This template organizes services into a tidy list with price tags. Use a vertical scroll layout so clients can easily swipe through. Keep the background light and text dark for readability. You can also add a “Tap to Book” sticker. Update this whenever your prices change. It’s a practical template that saves you from answering DMs about costs all day.
The ‘Before You Visit’ Template
Set expectations with a pre-visit checklist. This template includes spaces for “What to bring,” “How to prepare,” and “What to expect.” Use icons for each item (like a comb, a mask, etc.). It’s perfect for first-timers and reduces no-shows. Add your salon’s address and hours at the bottom. This template is also great for seasonal updates—like telling clients to arrive with clean hair for color services.
The ‘Gallery Grid’ Template
Showcase multiple works in one story with a gallery grid template. It features a 2×2 or 3×3 layout of your best photos. Perfect for sharing highlights from a busy week or a portfolio of your favorite looks. Add a subtle frame around each photo for a cohesive look. You can also label each photo with the service name. For more creative ways to display your work, explore our aesthetic artist story template.
There you have it—10 aesthetic salon story templates to level up your Instagram game. From welcoming new clients to showcasing your best work, these layouts cover all the bases. Mix and match them to create a consistent, beautiful feed that keeps your followers coming back for more. Remember, the best templates are the ones you actually use, so pick a few and start customizing today. Your salon’s next viral story is just a tap away!
