Your Instagram Stories are the perfect canvas to showcase your beauty aesthetic — whether you’re a makeup artist, skincare junkie, or just love a good glow-up. We’ve curated 10 aesthetic beauty Instagram story templates that blend soft tones, minimalist design, and functional layouts. Each pick was chosen for its visual appeal, ease of customization, and ability to make your products or routines pop without overwhelming your followers.
1. Glow Up Grid Template
This template is all about transformation. With a before-and-after layout and soft gradient backgrounds, it’s perfect for sharing your real results — think clearer skin, a bold lip, or a complete makeup look. The grid format makes it easy to drop in two photos side by side, with a tiny caption area for product names or tips. Pair it with a warm filter and you’ve got a story that screams progress.
2. Product Spotlight Template
When you’re launching a new shade or sharing your holy-grail serum, this template lets the product shine. It features a large central image frame surrounded by minimalist circles for key details like price, availability, and a swipe-up link. The clean white and blush palette keeps it elegant. For more layout inspiration, check out our collection of aesthetic instagram story layout ideas.
3. Skincare Routine Story Template
Showcasing your AM/PM routine has never looked this good. This template includes dedicated slots for each step — cleanser, toner, serum, moisturizer — with small icons and checkmarks. The pastel backgrounds match most skincare brands’ aesthetics. Drop in product photos or flat lays to create a cohesive routine carousel.
4. Makeup Tutorial Step-by-Step Template
If you love creating tutorials, this template is a game-changer. It provides numbered frames from 1 to 6, each with a small image slot and a text area for step descriptions. The soft pink and beige tones keep the focus on your face and products. Use it for eye looks, contouring, or full-face transformations.
5. Beauty Quote Overlay Template
Sometimes a powerful quote is all you need to connect with your audience. This template centers a motivational beauty quote over a soft gradient or blurred image background. The typography is elegant and fully editable. Pair it with a candid photo of your vanity or a mirror selfie. For more quote-focused designs, you’ll love our aesthetic self care story template collection.
6. Photo Dump Glam Edition Template
Photo dumps are huge on Instagram, and this beauty-focused version gives you a stylish collage to share your latest looks, skincare empties, or behind-the-scenes shots. The template uses irregular frames with delicate gold line borders. It’s a vibe for casual beauty lovers. If you want more collage options, check out our aesthetic photo dump story template.
7. Makeup Look of the Day (MLOD) Template
This template is made for the daily glam post. It features a large central photo slot for your selfie, plus smaller circles around it for close-ups of the eyes, lips, or texture. A small area for the product list at the bottom keeps it informative but not cluttered. The neutral background works with any aesthetic, including our neutral aesthetic instagram story template style.
8. Beauty Quiz Template
Engage your followers with a fun beauty quiz — ‘What Skincare Ingredient Is Your Spirit Animal?’ or ‘Find Your Perfect Lip Shade.’ This template uses a question-and-answer sticker layout with colorful option buttons. The design is playful yet polished, with pastel gradients and minimal icons. It’s a great way to boost interactions and learn what your audience loves.
9. Launches & Announcements Template
When you’ve got something big to reveal — a new product line, a brand collaboration, or a website update — this template makes it celebratory. It includes a spotlight frame for a product image, bold headline text, and a countdown sticker placeholder. The gold and rose gold accents scream luxury. For more launch-ready designs, see our aesthetic fashion instagram story template.
10. Beauty Bio / Profile Highlights Template
Don’t let your story highlights look messy. This template series helps you create cohesive highlight covers and intro stories for your beauty profile. Use the ‘About Me’ frame to introduce yourself, followed by icons for brands you love, your skin type, or your favorite makeup category. The soft, clean design ties your whole profile together. Grab more ideas from our aesthetic profile story template.
These 10 aesthetic beauty Instagram story templates cover everything from product launches to daily routines. Whether you’re a beauty influencer, a brand, or just someone who loves sharing their glam, each template is designed to boost your aesthetic and engage your followers. Download, customize, and watch your beauty stories glow up like never before!
